Shopify Project
Purely
Purely is a Shopify storefront built for a natural skincare brand that prioritizes simplicity, trust, and clean aesthetics. The design uses soft neutral tones, generous whitespace, and botanical-inspired typography to reflect the brand's commitment to purity and wellness. Every page was crafted to reduce friction in the buying journey — from discovery to checkout.
Shopify · Liquid · Custom CSS
Key Highlights
- ✓Custom Liquid theme built from scratch with brand-aligned design tokens
- ✓Optimized product detail page with ingredient breakdowns and trust badges
- ✓Mobile-first layout with smooth scroll and sticky add-to-cart bar
- ✓Integrated contact form with Shopify native email routing
